Are you at a point where you feel you’ve tried everything to generate more leads and sales but still are not seeing the desired results? You don’t have to worry, as there are many marketing tools for construction that you can utilise to boost your sales and conversions. Whether your goal is to drive more traffic to your website, increase sales, or boost custom retention – you should leverage these tools.
But before we unleash these digital game-changers, let’s explore why construction companies like yours should leverage marketing tools in this virtual era.
To thrive in this digital age, businesses need effective marketing tools to drive sales and grow revenue. With the right strategies and tools in place your construction company can create a strong online presence, engage with potential clients, and convert leads into profitable contracts.
These tools encompass a wide range of functionalities, from website design and email marketing to social media promotion and customer relationship management. By adopting them, construction companies can effectively promote their services, attract clients, and ultimately boost sales.
In this blog, we will explore the 15 best marketing tools for construction companies. Each of these tools has been carefully selected based on their proven track record in the industry and their ability to deliver tangible results.
2. What Are Marketing Tools for Construction?
Marketing tools for construction are the tools used by marketing professionals in the construction industry to help sell your products or services. They refer to the marketing strategies, techniques, and materials to promote the services or products of a construction company. Most construction companies use some kind of advertising, market research, data, and digital channels to achieve their primary goals. Construction marketing tools in general can be categorised into SEO, social media, email, and video – each with a unique purpose.
2.1 Benefits of Marketing Tools for Construction
- Know your audience
Marketing tools for construction can be used to understand your audience’s interests and preferences. Using these tools, companies can gather information about their prospects to estimate their likelihood of taking the desired action. Google Analytics, Facebook Insights, Audiense, and SurveyMonkey are popular tools for reading your audience’s minds. Using these tools, you can identify your target audience and organise and segment them.
- Understand your competitor’s strategy
For your construction business to be successful, you must first know what your competitors are doing. You’ll get some idea of what is working in the market and what isn’t. Marketing tools like SEMrush, Ahrefs, Moz, and BuzzSumo can help discover the most linked content on your competitor’s website, identify the trending and competitive keywords, analyse the keyword positioning, and track brand mentions.
- Boosts customer engagement
Customer engagement is the process of interacting with customers through various channels. It is how companies can create meaningful and long-lasting relationships with their customers. Marketing analytic tools can boost customer engagement and conversion with personalised marketing campaigns. Hootsuite, Buffer, HubSpot, and Zoho are marketing tools that help you deliver a better experience across social media and websites.
3. How to Choose the Right Marketing Tools for Your Construction Business
With so many options available in the market, it’s important to consider your needs and goals before making a decision. Here are some key factors to consider when choosing marketing tools for your construction company:
- Identify your marketing objectives: Before selecting any tool, you need to clearly define your marketing objectives. For example, do you want to generate more leads, improve customer engagement, or enhance your project management processes? Understanding your goals will help you narrow down your options and choose tools that align with your objectives.
- Evaluate features and functionality: Each marketing tool offers a unique set of features and functionality. By making a list of the features that are essential for your construction business and compare them across different tools. Look for tools that offer a user-friendly interface, seamless integration with other systems, and scalability to accommodate your business growth.
- Consider your target audience: Think about your target audience and where they spend their time online. Are they active on social media? Do they search for construction services on search engines? By understanding your audience’s preferences and habits, you can select tools that will effectively reach and engage them.
- Consider your budget: Cost is an important factor to consider when choosing marketing tools. While some tools offer a free version or trial period, others require a monthly or annual subscription. You can evaluate the pricing structure of different tools and consider their long-term value and return on investment.
- Seek recommendations and reviews: Before finalising your decision, you can seek recommendations from industry peers and read reviews from other construction companies who have used the tools you are considering. Their insights and experiences can provide valuable information and help you make an informed decision.
By taking these factors into account, you can choose the right marketing tools that will empower your construction business and drive your revenue growth.
4. 15 Best Marketing Tools for Construction to Boost Sales
Now that we understand how to choose the right marketing tools in the construction industry, let’s explore some of the best tools available in the market:
4.1 ActiveCampaign
ActiveCampaign is a cloud-based marketing automation software with a wide range of features and functionalities, such as – email marketing, CRM, web analytics, and live chat messaging. It also specialises in transactional email, marketing automation, and sales automation. This marketing tool for construction is suitable for companies of all sizes and is used for simple and complex sales automation. You can save time by automating repetitive administrative and marketing tasks.
Key Features –
- Social media monitoring to know what your audience thinks about your brand.
- Automated post and email scheduling to optimise the frequency
- SMS marketing and sales automation to increase productivity
- Drag-and-drop email designer to eliminate manual coding
- Free email templates that elevate the client experience
4.2 Hubspot
HubSpot is one of the best marketing tools for construction, with functionalities like – CRM, landing pages, list segmentation, email automation, workflows, ad tracking, and more. This tool allows businesses to manage customers seamlessly across multiple platforms. It has everything your marketing teams need to attract, engage, and nurture your target audience. Your team can run automated email campaigns and measure the ROI using the powerful reporting feature in HubSpot.
Key Features –
- Behavioral targeting to improve engagement
- Create workflows that eliminate redundant manual tasks
- Create and personalise email campaigns to optimise the results
- Prioritise interactions on social platforms to build trust
- Measure the performance with Reporting dashboards
4.3 Moosend
Moosend is an email marketing automation tool for construction companies to deliver marketing and automation experiences that drive real growth. You can use it for every marketing activity, including – tracking users’ behaviour on the website, tracking the customer’s journey, and monitoring sales and conversions. It includes a wide range of responsive templates allowing users to customise the elements without technical knowledge. The real-time campaign analytics give insights into the open rate, click-through rate and subscriber activity.
Key Features –
- Drag-and-drop newsletter editor that drastically reduces the learning curve
- Marketing automation to increase conversion rate
- Lead scoring to measure the ROI of marketing efforts
- Campaign performance to understand customer behaviour
- Third-party integration for quick deployment
4.4 Zendesk
Zendesk is a fantastic customer support software for B2B companies that allows them to provide a better customer experience. This cloud-based software is designed to improve customer satisfaction and boost communication via SMS, mobile app, phone, and website. It offers a full suite of products such as – live chat, help desk software, knowledge base management, and customer experience management to meet customer needs.
Key Features –
- Organise and prioritise tickets for streamlined operations
- Customer portal and phone support for enhanced customer service
- Subscription-based notifications for timely updates
- Messaging and live help chat to support customers
- Reporting and analytics that measures and tracks the performance
4.5 AdStage
AdStage is an advanced PPC management and reporting tool that provides construction marketers with the data to analyse, monitor, report, and track paid ad campaigns. You can automatically monitor the paid marketing campaigns, analyse and share insights, and convert your ad data to optimise conversions. It is an advertising platform that provides an all-in-one solution for creating and managing omnichannel ad campaigns. Construction business owners can seamlessly advertise their products or services on Google Adwords, Bing, Facebook, LinkedIn and Twitter.
Key Features –
- Cross-channel performance reporting to improve user experience
- Automate campaigns and monitor results
- Unified search and social media management
- Multi-channel advertising to reach a wider audience
- Reporting and analytics that helps to take effective measures
4.6 Pipedrive
Pipedrive is a cloud-based CRM tool for marketing and sales teams of all sizes. It allows your teams to see the entire sales process at a glance and update the latest deals with simple drag-and-drop. You can create customised pipelines and add custom stages or fields to share updates on the sales operations. One can also use it for revenue forecasting and set automated calculations when deals are opened or closed.
Key Features –
- Opportunity and pipeline management to secure and manage leads
- Contact and account management for ease in operations
- Email marketing automation to nurture leads
- Ad campaign management to run and optimise all paid marketing initiatives
- Workflow automation to increase productivity
4.7 Zoho
Zoho is an all-in-one marketing automation software that helps companies manage their marketing activities across multiple channels. It gives a comprehensive set of products to build your online presence, send prospects the right message, and nurture the leads by engaging with customers at every stage of their journey. You can also segment your audience and create individual paths based on their interest.
Key Features –
- Create personalised customer journeys that generate the right amount of interest
- Lead generation and lead nurturing for conversions
- Website behavioural marketing for better efficiency
- Campaign planner to reach inbound marketing goals
- SMS and email marketing to attract new leads
4.8 Adroll
Adroll is a growth marketing tool for construction companies to launch PPC ads quickly – google ads, social media ads, emails, and display ads to attract new customers and grow Revenue. This marketing tool takes your advertising campaign to the next level and attracts the right customers to your website. This tool is an extension of your advertising team, helping them generate maximum ROI from the advertising campaigns. One can closely monitor the ad performance and make instant changes to boost the ad performance.
Key Features –
- Segmentation and personalised ads for better response rates
- Retargeting and social targeting to boost brand recognition
- Cross-device reach and predictive analysis
- Reporting and analytics
4.9 Wordstream
Wordstream is a cloud-based advertisement management solution that allows companies to manage all their paid marketing campaigns on diverse platforms. You can generate instant reports on WordStream and keep track of your ad performance, impression share, account activity, keyword report, and more. This tool simplifies the advertising process by allowing users to create and manage multiple campaigns from a single place.
Key Features –
- Conversion and call tracking to optimise media spend
- Geo-targeting and keyword list building
- Dynamic keyword implementation to improve quality score
- Landing page and performance reporting for consistent monitoring and evaluation
4.10 Buffer
Buffer is an intuitive social media management tool for construction companies, small businesses, and B2B firms. It can be used to build an audience organically and get the clicks your company deserves. It allows you to seamlessly share content on multiple platforms without switching the screen (from one place). You can even schedule posts and generate reports without the hassle of selecting a time and date.
Key Features –
- Create a customised schedule for each platform to get the best results
- Schedule your posts at the perfect time to gain more impressions and traffic
- Plan your social media calendar for effective strategising
- Track your top-performing content to monitor performance, and trends
- Boost engagement with cutting-edge visuals to attract and engage visitors
4.11 Hootsuite
Hootsuite is an all-in-one social media management tool that allows companies to schedule posts and manage social media handles. It is highly beneficial for those who run multiple accounts and handle multiple profiles. This is one of the best marketing tools for construction companies to manage and analyse social media posts from 20+ channels. In addition, Hootsuite allows construction companies to share their work with a broader audience and build a brand reputation.
Key Features –
- Schedule and publish content optimally to meet goals such as traffic or leads
- View social media calendar to improve posting consistency for the best results
- Monitor and stay on top of the trends to stay one step ahead
- Get actionable insights on posts that can be used to optimise them and boost traffic
4.12 Moz
Moz is another marketing tool for construction that helps businesses manage multiple aspects of their SEO campaign. It is an excellent tool for monitoring the performance of your SEO efforts. It allows companies to categorise, compare, and prioritise keywords and fine-tune their marketing efforts. It also enables construction businesses to outrank the competition by suggesting relevant keywords, fixing technical SEO issues, and tracking competitors’ movement on SERPs.
Key Features –
- Rank tracking to monitor performance and take optimising measures if needed
- Backlink analysis to evaluate the quality of links
- Keyword research to identify the trending search phrases
- Content optimisation to grow your audience
- Crawl and audit your site for site accuracy
4.13 Buzzsumo
Buzzsumo is an excellent tool for understanding the key trends in social media sites and sharing your content across multiple platforms. It provides content research and performance insights from across the world. It is one of the incredible marketing tools for construction companies to monitor their brand’s growth. With Buzzsumo, you can discover trending posts, viral content, potential outreach opportunities, news articles, and video content based on social engagement, search queries, evergreen scores, and backlinks.
Key Features –
- Identify keyword influencers for maximum impact
- Keep track of competitors to improve your strategy
- Identify the best platform to share content
- Discover what is trending in the industry
4.14 Vimeo
Vimeo is a video marketing tool for construction companies that allows you to create promotional videos in a matter of minutes. In addition, this video editor makes it easier to create professional videos using pre-built templates. If you want to accelerate your construction business, Vimeo is a powerful tool that turns your viewers into customers. With advanced video editing, hosting, and management solutions, you can turn any video into informative and engaging content.
Key Features –
- Crate immersive videos in minutes to attract and engage potential leads
- Upload from anywhere for enhanced convenience
- Unmatched video quality to draw large amounts of viewers and gain more traffic
- Tons of backup storage to record and store videos for easy reference
4.15 Mailchimp
Mailchimp is an email marketing and automation tool for B2B and B2C companies to create successful email marketing campaigns. This all-in-one platform creates, schedules and monitors email campaigns. You can create, send, and analyse email ad campaigns to attract new leads and nurture existing leads. Based on your campaign’s performance, you can understand your customers better and grow your business.
Key Features –
- Email tracking to send impactful follow-ups
- Campaign transparency at all levels for easy monitoring
- View success and click-through rates easily for improved strategising
- Generate Custom reports for performance evaluation
- Manage subscribers and un-subscribers in a simplified manner
5. Challenges faced when using Marketing Tools
While marketing tools offer numerous benefits, they also come with their own set of challenges. Here are some common challenges you might face when using marketing tools in the construction industry and how to overcome them:
- Lack of technical expertise: Many construction professionals have limited knowledge of marketing tools and technology. To overcome this challenge, you can invest in training and skilling for your team. Provide them with the necessary resources and support to learn and adapt to the tools you implement.
- Integration issues: Integrating marketing tools with your existing systems and processes can be a complex task. To ensure smooth integration you can work closely with your IT team or seek assistance from the tool’s support team. They can provide guidance and help you overcome any technical challenges.
- Data management and privacy concerns: Marketing tools collect and store a significant amount of data. It’s important to have proper data management protocols in place to ensure compliance with data protection regulations. You will need to regularly review and update your privacy policies and obtain consent from your customers before collecting and using their data.
- Continuous monitoring and optimisation: Marketing is an ongoing process, and it’s important to continuously monitor and optimise your campaigns. You can allocate dedicated resources to regularly analyse your marketing performance, identify areas for improvement, and make necessary adjustments to your strategies and tactics.
By being aware of these challenges and taking proactive measures to address them, you can maximise the benefits of marketing tools and achieve success in your construction marketing efforts.
6. How can a digital marketing agency help?
A digital marketing agency can be your trusted partner in implementing effective marketing strategies tailored to the construction industry. They possess the expertise and experience to navigate the digital landscape, leverage the right tools, and deliver measurable results.
Growth Ganik is a digital marketing agency with over 15 years of experience. Our team of experts possess the in-depth knowledge of digital marketing strategies required for the construction industry. We create a comprehensive marketing plan tailored to your specific goals and target audience, provide ongoing support, monitor campaign performance, and make data-driven adjustments to maximise your return on investment.
Contact our agency today for a 45-minute FREE consultation and discuss how our tailored marketing strategies can help you increase sales and revenue.
7. FAQS
- What Are the 5 Marketing Tools?
The most common marketing tools are – content marketing, email marketing, display advertising, social media advertising, and research.
- What Tools Are Used for Marketing?
Different types of tools are used for marketing, such as – video marketing, event marketing, social media marketing, search engine optimisation, online advertising, and customer relationship management.
- How Do You Market a Construction Product?
Some practical ways to market a construction product are – the local community, direct mail campaigns, outdoor advertising, sponsorships, event advertisements, printed brochures, and flyers.
- How to Market a Construction Company Online?
You can use various digital marketing strategies such as – SEO, brand building, social media marketing, LinkedIn advertising, Facebook advertising, SEO, backlink building etc., to market a construction company online.
- How much should I budget for marketing as a construction company?
The marketing budget for construction companies can vary depending on various factors such as company size, target market, and growth goals. As a general guideline, allocate around 5-10% of your annual revenue for marketing efforts. However, it’s important to assess your specific needs and consult with professionals to determine an appropriate budget for your construction company.
- What should I consider when selecting a digital marketing agency for my construction company?
When selecting a digital marketing agency for your construction company, consider their experience and expertise, their communication style, transparency, and the range of services they offer. Request case studies and client testimonials to gauge their capabilities and ensure they align with your marketing goals.
